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How Much Traffic Does It Take To Make Money [Case Study]

This is a question I get asked all the time… but before we answer it, we must qualify what we mean by “make money”, and bring up a few important points to consider.

Let’s first look at a few statistics about those ‘trying’ to make money online…

  • 91.6% earn less than $100 per month.
  • 76% earn $0. (Yes.. that’s right!)
  • 0.8% earn at least $10,000 per month.

Most people think that getting traffic is the answer to all their problems, when in fact, traffic is just one part of the equation. …You’re going to be blown away when you see how little traffic is actually takes to make really good money online. It’s just a matter of having all the moving parts worked out properly.

So besides traffic, what are the other parts of the equation?…

The online success model:

  • Quality Traffic
  • High-Demand, High-Converting Offers/Products
  • An Effective Sales Funnel With Automatic Upsells
  • The Right Mindset

Let me share a quick story with you…

In 2010, I was building WordPress blogs across dozens of niche markets, populating them with articles and building backlinks like a crazy man in order to get them ranked in the search engines. Over a period of 10 months, I built 142 of these sites and managed to get a good number of them ranked for their intended keywords.

All of these sites combined, were at their peak, generating more than 4,000 unique visitors per day. The average monthly income generated from all sites combined was $2,980 (about $99/day). These sites were all monetized with Google Adsense ads and a few select affiliate products from Clickbank, Share A Sale, etc., as well as a handful of physical products from Amazon.com.

4,000 targeted unique visitors/day (120,000 visitors/mo) IS quite a bit of traffic.

If you were buying that quantity of traffic it would cost you at least $6,000/mo! (that’s if you were only paying $0.05/visitor)

The fact that I was only making $2,980 per month with that much traffic was simply because at the time I did not understand all the important parts.

$2,980 per month is not enough to live on, especially when you consider that there was overhead for this model consisting of about $800/mo… Not to mention that it required more than full time hours to just to maintain that level of traffic.

The other problem was that I’d build my business upon the sand… What I mean is that Google Adsense, Clickbank products and the like are not a solid foundation or a sustainable online business model.

Ever notice that the majority of marketers online are constantly trying to sell a different product? …More than likely, they are among that 91.6% and you may be one of them. The good news is… you don’t have to stay there.

As I continued to really watch what others were doing, I made a shift in my thinking. 91.6% of people are making less than $100/mo online… I needed to stop doing the same things they are doing, and start following the 0.8%’ers.

That’s where everything changed…

Today’s Model: A Lot LESS Traffic = A Lot MORE Money!

My online business model today is quite different and proves that your income is not determined by the amount of traffic alone…

Your income is determined by your ability to convert your visitors into paying customers, have time-leveraged systems in place that do most of the work and of course… You must be marketing products that present way more value to your customers than what they cost. That way, your customers continue to buy more high-value, higher-ticket products from you.

Now I work just a few hours per week in my online business and am proud to be among the 0.8%. Here are my metrics for June 2013 (when I originally wrote this post)

Traffic (unique visitors) to my blog (30 day period): 1,706 (56 visitors/day)

Traffic (unique visitors) to my capture pages (30 day period): 2,198 (73 visitors/day)

Traffic (unique visitors) to my YouTube channel: 10,259 (341 visitors/day)
*about 1/3 of these video views are to a completely unrelated video

Traffic Summary:

Total Visitors: 14,163 (471/day) = NOT a lot of traffic! ..Agree?

Traffic Considerations:

1. You can see from the screenshots above that a number of visitors are “returning visits”. This makes the “REAL” visitor count even less than reported.

2. Some of the YouTube video views are also accounted for in the visitor stats on the capture pages and blog since the video descriptions provide links to those sites.

So.. what about the money?…

I’m sure you’ll agree that this is not a huge amount of traffic, but here’s proof that it does not take a lot of traffic to make great money. When you have the right system in place, and you’re doing things that actually help your customers… You WIN Big!!!

NOTE: The revenue shown above is solely from this business model. I no longer manage any of the WordPress blogs from my previous model as they have either been sold or removed from the internet. In addition, I want to mention that although this current business model did require a small start-up investment, the operating overhead (expenses) for this entire business model is less than $200/mo, and all the revenue you see above was a result of free organic traffic.

So, what about something more current?…

BOOM!.. here ya go 🙂

*My results are not typical because I don’t do, or teach typical things. I cannot guarantee that you’ll make money because you might be a lazy quitter that will never commit to your own success.

So here’s what’s really cool!…

You can do this exact same thing!… You get my entire business model… high-converting sales funnel, complete with the exact same products I’m marketing that pay up to 80% commissions, training on exactly what to do step-by-step… How and where we get quality traffic… EVERYTHING! I even spend a lot of my time creating resources exclusively for my team. In fact, this blog you’re on right now is one of my Breakthrough Mastermind team resources. Whoever sent you here to this post, is a member of my team… and when you join our team through any of the links on this site, you get to use all our resources and work directly with me and other top leaders…to help YOU build YOUR online business.

It’s incredibly easy to get started, and we’ll provide you with simple step-by-step instructions. You will become part of my inner circle where we actually all work together as a team. Working closely with a team of other, already successful people willing to share everything with you, will really change your mindset and allow you to succeed.

Ready to get started?… Click Here, enter your email, watch the short video… and TAKE ACTION.

…or you can click here to see more of our results.

We look forward working with you on the inside 🙂

To Your Freedom!

~ Jon Ochs

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